As a brand, Echoreyn unites technology and innovation with style and creativity across multiple platforms in an extensive selection of various types of media. Bringing togther four principal branches - Echoreyn Innovative, Echoreyn Outrage S, Echoreyn of Athens, and Echoreyn Midnight Studios - as well as the two interest-based branches of Acting and Writing, Echoreyn aims to be limitless in its scope.

In 2005, Kristen Danch-Powell created the name Echoreyn and began using this name to head her creative pursuits across the web. These concepts and ideas officially joined together under one banner to form the Echoreyn brand in 2010.

Each branch of Echoreyn represents a collaborative effort, headed by Ms. Danch-Powell, to share a unique vision of design and inspiration with the world.